Downtown Kankakee Case Study
Downtown Kankakee is a local organization that works to enhance the business and community life within the Downtown Kankakee district. “With a steadfast focus on growth, vibrancy, and connectivity, the KDC is committed to making Downtown Kankakee a place where people truly want to live, work, and thrive.”
I have been involved with Downtown Kankakee in a variety of ways for a few years, and am currently managing their social media presence. This involves brainstorming, creating, and posting content. Content is focused around local businesses, events, history and information, holiday campaigns, lifestyle content, and showcasing the area as a whole.
Services Offered
Social Media Marketing - Instagram, Facebook
Website Content - Blogs, Emails
Social Media Design
Reels Content - Capturing, Editing, Posting
Photography - Events, Social, Lifestyle
Results
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vs previous period
53.2% increase in views
1.5% increase in viewers
7.2% increase in content interactions
Total Content Views: 307,550 all organic
From followers: 120,202 | From non-followers: 187,348
3-Second Views: 8,173
From followers: 1,570 | From non-followers: 6,603
Total Interactions: 4,634
vs previous year
433.7% increase in views
140.2% increase in visits
396.9% increase in content interactions
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vs previous period
69.9% increase in views
59.1% increase in reach
91.8% increase in content interactions
9.1% increase in page visits
Total Reel Views: 26,047
Total Content Views: 42,902 all organic
From followers: 27,575 | From non-followers: 15,317
Total Reach: 5,347 all organic
From followers: 873 | From non-followers: 4,315
Total Interactions: 1,300
vs previous year
100% increase in views
399.9% increase in reach
194.8% increase in visits
Well Done Content
It’s not always about going viral, but it sure is fun when you do!
