The Official Resume

Written By Katherine Henson

Creative Marketing Specialist | Brand Storyteller | Visual Content Creator
LinkedIn | Portfolio | hello@katherinehenson.com | 815-592-0748

PROFESSIONAL SUMMARY

I’m a creative, self-taught marketing specialist with 10+ years of experience helping small brands grow through storytelling, content creation, and community engagement. My background includes shaping visual strategy, social media, and email marketing, as well as writing website copy, blogs, and other content that is SEO strong, creative, and supports brand voice. I also bring experience in photography, giving me the ability to create consistent visuals and words that work together. My approach is hands-on and thoughtful, aiming to strengthen brand identity and customer connection. I enjoy building brands that feel welcoming and authentic!

EXPERIENCE

Freelance Creative Specialist
2025 – Present

  • Providing creative services for individuals, nonprofits, and small businesses

  • Including: creative writing, social media marketing, and brand, product, and event photography

  • Develop website content, blog posts, newsletters, and promotional copy 

  • Manage social media strategies and campaigns - feed posts, story posts, reels, photography, and graphic creation

  • Manage website content and products on Wordpress, Shopify, and Wix

  • Create and manage Facebook and Google Ads

  • Virtual Assistant and Project Management services

  • Current case studies can be found on my website.

Marketing Manager, Brand + Creative Consultant
Stefari West Ave & Stefari Coffee House | Kankakee, IL
2017 – Present

  • Developing and leading brand strategy since 2017

  • Manage social media, creating and publishing content that has gained regional recognition

  • Product photography and video campaigns, including viral reels and imagery used in advertising

  • Design menus, product packaging, and content that highlight the shop’s story and products

  • Event planning and management

  • Vendor management and relationship building

  • Staff management, hiring, and training

Director of Marketing and Creative
Pathfinder - Full-service Marketing Agency | Kankakee, IL
Oct 2020 – Sep 2025

  • Lead digital marketing strategies for small businesses with a focus on lifestyle, beauty, food, and wellness industries

  • Created and executed marketing campaigns for Gracie Pie Apothecary, resulting in:

    • Trade show placements influenced by original product photography

    • $750 in sales in one day from a single email campaign during the off-season

    • Full brand refresh through elevated photography, social strategy, and newsletter marketing

  • Create organic growth for companies and organizations across social platforms

  • Manage social media, newsletters, and creative content for clients using Mailchimp, Canva, Lightroom, and Metricool

  • Capture and edit branded photography and video content for web, email, and social platforms

  • Oversee branding and website content updates with a focus on voice, clarity, and aesthetic

Project Manager
Ravenspring Creative, LLC - Video and Photo Services | Kankakee, IL
May 2018 – Oct 2020

  • Managed video production projects from planning through completion in collaboration with the CEO, editor, interns, and clients

  • Provided photography for both internal and client-facing content

  • Oversaw and created content for Ravenspring’s social media platforms (Facebook, Instagram, LinkedIn)

Content Marketing Manager
LinkPoint Media - Website & Marketing Agency | Kankakee, IL
Jul 2017 – Oct 2020

  • Created and managed content for websites and app development projects across various industries

  • Led marketing efforts for both internal and client campaigns, including social media management, content strategy, and SEO

  • Collaborated with the CEO, developers, and designers on web, app, and graphic design projects

  • Previously served as Project Manager, overseeing timelines, communication, and creative coordination across departments

PERSONAL PROJECTS

Author & Publisher
Poetry Book: “Wildflowers: The First Collection” (2017)

  • Self-published a collection of original poems centered around softness, identity, and healing

  • Currently writing a second poetry collection and a coffee table book sharing both beautiful coffee visuals and stories shared over coffee

SKILLS

  • Social Media Strategy (Instagram, Reels, Facebook, LinkedIn)

  • Email Marketing: Mailchimp, Constant Contact

  • Facebook and Google Ad Creation, Management

  • Visual Content Creation: Photography, Video Editing

  • Design Tools: Canva, Adobe Illustrator

  • Visual Branding & Brand Voice

  • Metricool, Later, Buffer, Hootsuite

  • Website Content Management: Blogs, Page Copy

  • Storytelling, Creative Writing, and Copywriting

  • Project Management

  • Virtual Assistant

  • Event Planning and Management

Katherine Henson
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